Visual and Design Guidelines
One aspect of the libertarian brand is our visual identity. When the public views an item that carries the party’s visual identity, they form or modify an opinion about our character, values, standards and goals. More than colors, seals and logos, our identity is an important communications tool and must be employed with care and consideration. This becomes increasingly significant as we seek to define and differentiate ourselves in the increasingly crowded marketplace of ideas and offerings.
Like any successful and self-confident organization, we need to communicate our excellence to the world with a unified identity, which strengthens our university brand. This guide creates a framework whereby all party organizations and units can present themselves to Colorado and the world with a unified look, while maintaining the individuality that we prize.
We hope you will find these guidelines to be useful and that you employ them in ways that suit your specific needs.
The primary font used by the party is AGARAMOND. Savoye is also used
- A Garamond
- A Garamond Bold
- A Garamond Italic
- A Garamond Bold Italic
|Dark Blue||Yellow||White||Red||Light Blue|