Visual and Design Guidelines

One aspect of the libertarian brand is our visual identity. When the public views an item that carries the party’s visual identity, they form or modify an opinion about our character, values, standards and goals. More than colors, seals and logos, our identity is an important communications tool and must be employed with care and consideration. This becomes increasingly significant as we seek to define and differentiate ourselves in the increasingly crowded marketplace of ideas and offerings.

Like any successful and self-confident organization, we need to communicate our excellence to the world with a unified identity, which strengthens our university brand. This guide creates a framework whereby all party organizations and units can present themselves to Colorado and the world with a unified look, while maintaining the individuality that we prize.

We hope you will find these guidelines to be useful and that you employ them in ways that suit your specific needs.

Typography

The primary font used by the party is AGARAMOND.  Savoye is also used

• A Garamond
• A Garamond Bold
• A Garamond Italic
• A Garamond Bold Italic
• Savoye

Download ZIP of these fonts

Colors

Dark Blue	Yellow	White	Red	Light Blue
#2a2b54	#dcb732	#ffffff	#ac1414	#494b8d

 

Photos

Candidates, Board of Directors, and other biographical photos that will be used in relation to the party should meet the following guidelines and criteria:  Photo should be at least 700px wide Photo should be at least 1000px tall Background should be abstract or solid colored Subject should be wearing a suit or other appropriate business attire Male subjects should be wearing a tie Subject should be well lit and facing the camera Photo should include upper torso and subject’s shoulders should face the camera Additional requirements: Subject should be appropriately cropped to similar proportions as the photo shown Image dimensions should be scalable to 700×1000 (ex: 1400×2000)